Think back to the last time you purchased a bottle of wine. What grabbed your attention in the sea of options on the shelf?

It’s hard to deny that a label can make or break a wine brand’s success in the marketplace. More than ever, the design has to be creative and compelling, sparking the buyer’s curiosity and visually telling a story of what’s inside…all in a split second.

Pull up a chair with three of the industry’s most creative minds, for an out of the box conversation exploring the great design of fine wine. What makes a compelling wine label? What sells? What doesn’t?

Featuring:

• Jo Perry, Owner and Winemaker, Dormilona
• Emily Sharland, Marketing Communications Specialist
• Emma Farrelly, Director of Wine, State Buildings
• Bruno Charpentier, Creative Director, Studio Field